Overview
The Nissan Ariya is an electric car produced by the Japanese marque Nissan. The compact crossover was introduced in July 2020 as the brand’s first battery-electric SUV. It’s production at Tochigi plant in Japan in January 2022.
The Nissan Ariya launch website incorporated Augmented Reality (AR) and Virtual Reality (VR) elements to provide an immersive user experience for the UK campaign. The Metaverse being a revolutionary, all-encompassing virtual world that blends the physical and digital worlds, taking social connectivity to new heights.
Our cutting-edge testing methods ensure that the website delivers a seamless user experience on all platforms and devices, bringing the futuristic world of the Ariya to life. The website was a perfect representation of Nissan’s commitment to innovation and technology.
Challenges
- The challenge for the QA team working on the Nissan Ariya launch website was to ensure a incredible user experience in a Metaverse-based environment, which is a hypothetical iteration of the internet as a single, universal and immersive virtual world facilitated by virtual reality and augmented reality headsets.
- The team had to test the responsive behaviour of the website across various devices and ensure compatibility with different browsers. Our QA team also made sure that the website was accessible to all the users and performed load testing on lower environments.
- In addition, the team cooperated with the development & design teams and participate in sprint review meetings to deliver a high-quality website.
- Since the whole showcasing of the Nissan Ariya model was in a completely 3D generated metaspace, it was highly performance-intensive, and would mostly perform on the latest or high-end devices, which meant it was a massive challenge on some older and less powerful devices.
- Additionally being a new selective subset in the world of the internet, it needed a wholly renewed approach to QA for a project such as this one, therefore we had to come up with new strategies to test the web app in the metaspace.
Solution & Strategy
The team implement an extensive and detailed testing plan that included functional testing of the site. A device matrix was incorporated to ensure that the experience was of the highest level across various devices and platforms.
Additionally, they create test cases specifically for the Metaverse aspect of the site to ensure that the immersive virtual world functions smoothly and seamlessly.
Testing within the Metaverse involved validating the functionality and user experience of Augmented Reality (AR) and Virtual Reality (VR) features.
Specialized test cases were developed specifically to test the Augmented Reality (AR) and Virtual Reality (VR) functionalities within the immersive virtual world.
The team also conduct accessibility testing to ensure that the site was accessible to all the users, including those with disabilities. It’s also essential to constantly communicate with the development team to identify and resolve any issues promptly.
By following these strategies, the QA team ensure a high-quality user experience for all users of the Ariya launch site. For Load, Accessibility and Performance testing tools such as Postman, AXE, JMeter, Lighthouse & many others were used.
Conclusion
- It was an amazing feat to see four versions of Nissan Ariya introduced to the UK buyers after the successful launch of the website. The first deliveries of the car began in July 2022.
- The Nissan Ariya launch website posed unique challenges as it was based on the concept of the Metaverse and required thorough testing of the quantum universe, including the site’s responsive behaviour.
- The collaborative approach with the development team ensured seamless integration of Augmented Reality (AR) and Virtual Reality (VR) elements into the website’s design and functionality.
- Our QA team identified potential issues and provided a comprehensive solution by testing across multiple devices and platforms, utilizing automated testing tools, and performing load testing to ensure the site’s reliability and stability.
- By collaborating closely with the development team and prioritizing critical bugs, we delivered a high-quality product that met the client’s requirements and provided a seamless user experience. Our expertise in Metaverse and virtual worlds helped in overcoming the challenges and deliver the project successfully.