Our Journey
Tareenity began its journey back in 2013, starting out as a Software Quality Assurance outsourcing company. From day one, our mission has been clear: to provide top-notch QA and testing services to help our clients achieve successful project launches.
Our story took a significant turn with our involvement in the Nike PhotoiD project alongside AKQA, which not only earned us two prestigious Webby Awards but also propelled us into the spotlight of globally acclaimed projects. Since then, Tareenity has been at the forefront of major ventures, from NTC to Nike Football, collaborating with renowned football clubs like Liverpool, Arsenal, and Manchester United.
As our reputation grew, so did the scope of our projects. We’ve been the backbone of QA teams for monumental global events such as the United Nations Climate Change Conference (COP26 & COP28) and have partnered with industry leaders like Rolls Royce, BMW, and Heineken, to name a few.
With each project, we’ve evolved, adapting to the increasing complexity and scale of our clients’ needs. Our commitment to excellence is evident in every aspect of our QA package, from management to consultancy, functional, and non-functional testing. We stay ahead of the curve by employing cutting-edge test automation tools, backed by unmatched skills and expertise, ensuring a bug-free project lifecycle.
In recent years, Tareenity expanded not only our team but also our presence, with office now in Dubai, extending it’s reach in the MENA region, Saudi Arabia and beyond. But our journey doesn’t stop at QA. We’ve diversified our offerings to include Release Management Services, guiding projects from conception to Go Live and beyond.
At Tareenity, we leverage cutting-edge AI tools such as Testim and Postbot to bring efficiency, accuracy, and intelligence to our QA processes. These AI-driven tools automate repetitive tasks, streamline test case generation, and enhance bug detection—helping our QA team identify issues faster and with greater precision. By integrating AI into our workflows, Tareenity ensures that our clients benefit from faster testing cycles, broader coverage, and higher-quality outcomes.
Our approach is also rooted in Agile frameworks, including Scrum, Kanban, and Extreme Programming (XP). By following agile methodologies, we deliver iterative improvements, foster close collaboration with our clients, and quickly adapt to project changes. This agile mindset, combined with our AI capabilities, allows us to optimize the development and testing process, driving innovation and reducing time-to-market for our clients.
But it’s not just about the services we offer; it’s about the technologies and projects we’ve touched. We’ve tested projects that extensively employed the user of Artificial Intelligence (AI) and Machine Learning. Cybersecurity is at the forefront of our efforts, ensuring our clients’ projects are protected from potential threats. And when it comes to innovation, we’ve been there every step of the way, from Augmented Reality (AR) and Virtual Reality (VR) to Wearable Technology. We’ve tested and fine-tuned projects across a spectrum of industries, from Online Event and Video Conferencing platforms to E-Commerce Websites and Online Course Management systems.
At Tareenity, we’re not just about delivering results; we’re about building relationships and creating extraordinary experiences. Join us on this journey of innovation and reliability, and together, let’s build something remarkable.
Join us on this journey of innovation and reliability. Explore our services and let’s build something extraordinary together.
Our Core Values
Excellence
Delivering high-quality services that exceed expectations, leveraging AI-driven insights and advanced methodologies to ensure superior results.
Collaboration
We build strong partnerships through open communication and tailored solutions, empowering clients with AI-driven collaboration and success.
Innovation
Embracing AI and emerging technologies to continuously improve our services, stay ahead of industry trends, and drive intelligent automation and efficiency.
Accountability
We take responsibility, deliver on promises, and maintain transparency, with AI testing tools boosting our ability to uphold and ensure high standards.
Integrity
Building trust through honesty, transparency, and ethical behaviour, while using AI ethically and responsibly to maintain professional integrity.
Customer Focus
Understanding unique client needs and providing customized, AI-enhanced solutions that create a positive experience and drive value for each project.