Project Overview
GSK sought to establish a strong presence in the competitive US market by adapting its website to resonate with the preferences and expectations of the US audience. The project involved comprehensive testing and QA to ensure consistent performance across browsers and devices. Localization was crucial for content accuracy, language usage, and cultural elements. Integration with other systems and regression testing were prioritized. The goal was to make a lasting impression by effectively communicating the value of GSK’s products and services and improving the user experience.
Challenges
- GSK aimed to make a strong impression in the US market despite the competition.
- Additionally, the team was responsible for populating the content using Umbraco across the site and testing the various components that were used on various pages.
- Adapting the website to a broader US market required careful consideration of small cultural and language differences.
- GSK’s website had to resonate with the preferences and expectations of the US audience, including language usage, imagery, and design elements. GSK’s website needed to stand out among the competition and effectively communicate the value and benefits of its products and services to potential customers, compared to that of their competitors.
- GSK was an established brand in the United Kingdom, however, they were up against various competitors in the United States when they decide to venture in for more presence, so it was imperative for GSK to make an everlasting impression.
Solution & Strategy
- The team demonstrated their expertise by producing a comprehensive Test Plan & Test Strategy for the product.
- We ensured comprehensive test coverage across all website components, pages, and functionalities especially the ones controlled via the CMS.
- Additionally, we tested the website across various browsers and devices to ensure consistent performance and user experiences.
- Verified the accuracy and appropriateness of localized content, language usage, and cultural elements for different US states and regions as it was necessary to be able to relatable to all American values. We also conducted thorough testing to ensure that the website’s content and language resonated effectively with the intended audience and adhered to regional preferences and regulations. The team also verified that the website’s performance met the expected standards, such as fast load time and responsiveness.
- It was also necessary to ensure smooth integration and compatibility with other systems, such as CMS, databases, thir and analytics tools. The team managed regression tests while the devs were implementing new features, updates, or bug fixes. GSK needed a robust regression testing strategy to ensure that existing functionalities were not adversely affected by the changes and that any newly introduced issues were promptly identified and addressed.
Conclusion
We are delighted to announce the successful delivery of GSK’s website project for the US market. As a QA company, we played a crucial role in ensuring a strong impression and competitive edge for GSK. Our comprehensive Test Plan & Test Strategy provided thorough test coverage across all website components, pages and functionalities. We conducted extensive testing on various browsers and devices, guaranteeing consistent performance and user experiences. We also focused on adapting the website to the US audience, ensuring accurate localization and adherence to regional preferences and regulations. Additionally, our robust regression testing strategy ensured smooth integration and compatibility with other systems.