Overview
Rolls Royce is a car manufacturing company that really needs no introduction. We worked on the global website of Rolls Royce in collaboration with AKQA. Our QA activities included testing the landing pages of various Rolls Royce models such as the Rolls Royce Phantom and Wraith.
Challenges
- The main challenge was to revamp the landing pages of the Rolls Royce pages to showcase the latest vision of the highly exclusive car company.
- Being an extremely luxurious car brand it was important for the potential buyers to see Rolls Royce as a class apart even when compared to other car manufacturers.
- The landing pages were designed to be sleek and minimal with components that would take the user to other important detail pages and compel the user to ultimately go towards making an enquiry.
- Rolls Royce needed to enhance the site’s user experience, such as faster loading times, easier navigation, and more engaging content.
- Additionally, with some new updates to existing models, it was important to have updated landing pages that showcased the changes and features.
Solution & Strategy
- As the website consisted of dynamic content with heavy visuals focused on showcasing the various Rolls Royce models, it was essential that the website performs well on all Tier 1 devices.
- As various images of the Rolls Royce models is something that the potential customers would look at, the web components such as image carousels and model showcasing videos had to be bug-free.
- Client-side performance was a high priority so testing around those areas was extensively conducted, using tools such as lighthouse to check if any potential upgrades would help perform the website better.
- Additionally, it was important that the CTAs and the components would help the user navigate towards enquiries.
- As the landing pages had to be visually perfect, manual testing helped detect and fix any issues that automation testing may have missed.
- We also ensured that the landing pages were tested on multiple devices, including desktops, laptops, tablets, and mobile phones, to verify that they were responsive and functioning well on different platforms and browsers.
- We conducted the following types of testing throughout the site and the landing pages specifically:
- Regression Testing: Conducted regression testing regularly to ensure that any changes made to the landing pages did not impact previously functioning elements.
- Performance Testing: Conducted performance testing to ensure that the landing pages loaded quickly and efficiently.
- Usability Testing: Conducted usability testing to ensure that the landing pages were easy to navigate, user-friendly, and provided a good user experience.
- By implementing these QA/testing solutions and strategies, the landing pages of Rolls Royce were thoroughly tested to ensure that they met the expectations of potential buyers and convey the brand’s luxury and exclusivity.
Conclusion
In summary, Rolls Royce’s website revamps required a focus on high-end visuals, responsive design, and functionality across all devices. Testing was critical to ensure client-side performance, bug-free components, and a smooth user experience.
The Rolls Royce site saw a huge surge in their site engagement and metrics showed that the retention of potential customer increased as well, in fact the partner digital agency AKQA got the complete task of the brand’s marketing.
By implementing comprehensive QA/testing strategies, including manual testing, usability testing, and regular regression along with performance testing, Rolls Royce was able to launch a visually stunning and high-performing website that met the needs and expectations of its discerning customer base.